If you’re in the marketing business, chances are you’ve heard of account-based marketing. If you haven’t, what rock have you been living under? Let’s dive in. Account-based marketing is a strategy where B2B organizations craft
Traditional display ads target broad audiences, typically resulting in click-through rates around 0.06 percent, which isn’t optimal. It’s no surprise that the more targeted an account-based advertising campaign is, the more effective the results. How
Traditional metrics focus heavily on the activity of an individual lead, while account-based marketing metrics focus on key accounts, the accounts most likely to drive large amounts of revenue to a business. According to SiriuisDecision,
Following his presentation at the ASHG 2018 conference, Amanda McWhorter sat down with our own Chief Strategy Officer, Will Gould, to dig deeper into managing a company's impact in the marketplace. Amanda: Your presentation today
Will Gould has seen it all—from the concept to acquisition of three successful enterprises. Now, he serves as the President and Chief Strategy Officer of BrandBuddha, a full-service marketing agency that understands the genomics space.
Account-based marketing is important to your genomics venture, but how can you improve your business with it? From the early to continuing stages of your genomics business, account-based marketing (ABM) can help you build awareness,
There is no shortage of marketing options for today’s businesses. So how do you determine the best marketing solution for your business?