Supplement/Pharma–Retail and Direct to consumer
In a market poised to grow to almost $60 Billion by 2025, sticking out in a swelling and cluttered category space is nbo easy task. Lysulin, a supplement that is clinically proven to lower A1c (Glucose levels) in consumers with pre-diabetes and type 2 diabetes, did not have a brand strategy that was conducive to market acceptance in either the retail or direct to consumer channels.
Brand Buddha methodically researched the market, developed visual strategies and messaging-based copy to evolve the new Lysulin brand look. Both were used to create the new lysulin.com, all marketing collateral, digital and social assets as well as retail conference materials.
Logo Design and Usage
Messaging & Content
Social Media Marketing