Stewart Surf

Reposition Stewart Surfboards to engage with its global audience via social media and graduate the internal commerce operations from a largely manual process to an e-commerce platform-centered approach.

Task

Evolve a brick-and-mortar brand into a e-commerce powerhouse

The Challenges.

Stewart Surfboards, a 40-year-old global brand needed a better way to engage with its audience that is found all over the world. Additionally, most of the business generated was located within physical brick-and-mortar locations. Stewart wished to transition the majority of their business to an e-commerce platform.

Our Approach.

Our strategy team initially performed a thorough discovery of past social media engagement, and, with consultation with Stewart’s leadership, we developed a comprehensive profile of audiences and personas.

We built out new digital properties, social media designs, and a new e-commerce website. Our creative team reworked the company’s messaging with a new set of brand style guidelines that would influence and guide the company’s new social media approach.

Once the new e-commerce infrastructure was in place, our teams developed strategic social media campaigns designed to drive brand loyalty and recognition. But, more importantly, the new campaign structures were built to drive e-commerce success.

Project By Numbers.

Brand Buddha’s impact on the iconic Stewart Surfboard brand and it’s global reach cannot be overstated.

Here are a few top line outcomes.

0
Increase in social media engagement
0+
New global monthly digital engagements
0+
Average monthly increase in site visitors
0+
New average monthly board orders

What We Built.

Brand Buddha’s creative teams designed and built a comprehensive website to showcase the historic Stewart brand. Additionally, our strategy team developed an integrated marketing campaign using a mix of traditional and digital tactics to promote worldwide engagement with a truly global audience.

Digital Properties
Fundraising Platform

  • Stewart website
  • Social platform designs
  • Campaign landing pages

Analytics &
Optimization

We created a robust analytics platform for the entire Stewart digital and e-commerce ecosystem.

This led to a deeper understanding of who was at the various stages of awareness, consideration, and conversion of a very complicated service uptake model.  Additionally, it provided a roadmap to optimize the entire digital Stewart experience.

Content/
Collateral

 

  • Content and messaging strategies/ calendars
  • 70 creative executions and content pieces
  • New video series
  • User-generated content operation

Awareness Campaigns

From social media contests to global photo events Brand Buddha was able to engage a diverse audience that had varied attachments to a decades-old brand that led to high re-engagement and a deeper pull-through into Stewart’s brand and their e-commerce funnels.

Gallery.

Carlsbad

2173 Salk Avenue Suite 250, Carlsbad, CA 92008

Work Inquiries

hello@Brandbuddha.com

760.468.6704

Career

Looking for a job opportunity?

Sign Up For Our Newsletter

[hubspot type="form" portal="4329195" id="671fa3b8-8b0e-4190-9f4a-30c7fd426960"]