rediscover | Centinel Spine
Centinel Spine wanted a new forum for spinal recover solutions, a community to support and activate patients. They needed a name and visual identity for this community. The target audiences are both physically active individuals and/or top performers, that is why they partnered with Tiger Woods. Woods underwent spinal fusion surgery using a Centinel Spine product to alleviate ongoing debilitating pain in his back and legs.
Brand Buddha was tasked with creating a name and corresponding visual identity that would resonate with physically active and top performing athletes. Rediscover played on the word disc as well as relating to the new life this spinal solution could give their patients.