A Buzzworthy Launch
Created with Manuka Sport
Our Role
website development, digital marketing campaigns, social media and influencer marketing, traditional advertising, collateral, convention materials
In our collaboration with Manuka Sport, we had the unique opportunity to introduce the U.S. market to their Energy Gels and Hydration/Recovery drinks. Our task at Brand Buddha was to craft and convey the compelling story of Manuka Honey, highlighting its myriad benefits. Our comprehensive strategy encompassed everything from developing a user-friendly website to launching dynamic digital marketing campaigns. We also leveraged the power of social media and influencer marketing, coupled with traditional advertising methods, to ensure a broad and effective reach. The creative execution of this project was designed to not only raise awareness about Manuka Honey’s unique qualities but also to position Manuka Sport’s products as essential for both serious athletes and recreational fitness fans alike.