Brand Buddha’s partnership with Landmark Health began with research of target demographic and psychographic markers of expected audiences. Focus testing of new messaging and patient persona research preceded the development of five big ideas that would ensure rapid and deep engagement with Landmark’s brand and the desired messages that would create brand awareness and service understanding.
Brand Buddha married a robust HIPAA CRM platform with channel deployment, program analytics and optimization models. We built out new customer-facing digital properties including the core website, sign-up interfaces, and social media frameworks.
Once the marketing and communications infrastructure of the project had been completed the pilot program graduated to the deployment of strategic campaigns. Out-of-home billboards were employed along major freeways. Media was purchased for local tv and tv-top distribution. Direct mail married to online engagement pages ensured that an elderly, technologically challenged audience would be able to be exposed to Landmark Health’s branding and service offerings.