From Pain to Power: Branding a Spine Pain Community

Tasked with creating a new community forum for Centinel Spine’s spinal recovery solutions, Brand Buddha developed a unique name and visual identity to resonate with physically active individuals and top performers, highlighted by their partnership with Tiger Woods. Our solution, ‘Rediscover’, cleverly plays on the word ‘disc’ and symbolizes rejuvenation and a new lease on life, mirroring the transformative spinal solutions offered. This succinct yet powerful branding encapsulates both the physical and inspirational aspects of spinal recovery, perfectly aligning with the experiences of athletes like Woods who have benefitted from Centinel Spine’s products