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Social Proof: Why We Look to Others for How to Think and What to Buy

She modified the copy from “Operators are waiting, please call now.” to:...

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Hiring a Creative for Your Team: Four Rules for Great Outcomes

Innovation is valuable to all companies and critical for long-term success. At...

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The Value of Creativity in Digital Marketing Campaigns

Creativity’s power to persuade people to take action has been around for...

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