Marketing teams today are asked to do more than ever—launch fast, stay consistent, produce across platforms, and still make it beautiful. It’s a lot to
We live in an age of information overload. Nobody can remember everything, but when I say “Just Do It,” your mind immediately sees the Nike
She modified the copy from “Operators are waiting, please call now.” to: “If operators are busy, please call again.” Colleen Szot was one of the
Innovation is valuable to all companies and critical for long-term success. At the root of innovation lies creativity. Hiring for a marketing department or a
Click to watch the recorded webinar, Activate Your Value Proposition for Higher Engagement & More Sales- and read the Q&A that followed for more tips
Creativity’s power to persuade people to take action has been around for centuries. In a world of marketing sameness where a committee often makes creative
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