It's In Our Name.
One of Brand Buddha’s areas of expertise is the development of new brands, as well as the expansion of existing brands — from messaging to visual identity — with an eye on customer experience and all of the ways in which a brand touches its audiences.
Brand Buddha is passionate about an audience-first approach, as it enables us to understand what motivates people to choose our clients.
Capabilities
Workshops
- Brand Positioning & Architecture
- Digital customer experience journey
- Mission, Vision, Values
- Brand strategy/ business strategy alignment
- Internal Branding: Employee engagement theme, strategy and plan
- Brand architecture system development
Brand Research
- Brand and name equity research
- Brand positioning development
- Market segmentation and customer acquisition strategy
- Positioning evaluation and messaging prioritization
- Customer experience journey
- Effectiveness tracking and ROI measurement
- Creative evaluation
- Communications optimization
Brand Strategy
- Naming
- Brand architecture
- Brand strategy
- Vision, mission, values development
- Brand positioning and pillars
- Customer experience strategy
- Culture change
- Voice of the brand messaging
Brand Creative
- Corporate identity
- Visual expression and brand guidelines
- Sales tools
- Marketing execution
Brand Operationalization
- Customer experience journey to bring the brand to life
- Campaign to launch the newly defined brand
- Brand metrics and management
- Brand infusion into the culture of the organization
