Uniting Brands for GE Healthcare

When GE Healthcare Respiratory expanded its portfolio by acquiring various ventilator companies, including one of our specialized respiratory/medical device clients, they faced a significant challenge. The task at hand was to harmonize a diverse range of products, each with its distinct visual identity and branding, into a unified, cohesive product line. Brand Buddha rose to the occasion, skillfully merging these multiple ventilator brands into a singular, visually distinct product line. Our approach involved not just a unification of design elements but also a strategic overhaul to ensure that each product reflected the overarching aesthetic and values of GE Healthcare Respiratory. This project was about creating visual harmony and brand consistency, transforming a collection of individual products into a seamlessly integrated, standout range in the medical device market.