House call are back

Created with Landmark Health

Our Role

Audience research, Message development, Creative Concepts , Campaign Landing Pages, Print and Digital Collateral, Social Media, commercial

The Short of It

Brand Buddha and Landmark Health partnered to launch an innovative healthcare model in North Carolina, employing a strategic multi-channel campaign that blended traditional and digital marketing strategies to enhance brand awareness and community understanding of their services.

Transforming Healthcare Outreach with a Multi-Channel Approach

In a pioneering partnership with Brand Buddha, Landmark Health launched their innovative healthcare model in North Carolina through a strategic multi-channel marketing campaign. Our approach started with meticulous audience research, shaping targeted messaging and developing key concepts for strong brand engagement. We integrated a robust HIPAA-compliant CRM with cutting-edge digital properties, including a comprehensive website and social media platforms. The campaign culminated in a mix of traditional and digital strategies, featuring out-of-home billboards, TV media, and direct mail paired with online interfaces, effectively reaching and resonating with diverse audience segments, including the elderly. This holistic approach not only elevated Landmark Health’s brand awareness but also deepened understanding of their services in the community.

“House call are back” video

Marketing the Return of House Calls

Billboards, digital ads tailored for specific locations, an eye-catching display at an international airport, local malls, and even bus stops – we covered them all in our campaign for LCI. That’s not all, though. With our regional PR campaigns, we made sure every corner of the Leonard Cancer Institute’s service area got the message loud and clear for over six months. Why? To spread the word to everyone in Southern California that the Leonard Cancer Institute is open, ready, and waiting to welcome them with open arms.