Introducing the Leonard Cancer Institute to the world

Created with Providence St. Joseph Health

Our Role

Brand Identity, Website design, Social Platform Design, Campaign Landing Pages, Print and Digital Collateral, Video

The Short of It

We developed a unique brand identity, communication strategy and multi-media campaign for The Leonard Cancer Institute.

Revolutionizing Cancer Care Communication with Mission Hospital and Providence St. Joes

Teaming up with Mission Hospital and Providence St. Joes, we embarked on a mission to redefine branding and communication for their cutting-edge cancer center. Our aim? To carve out a unique brand identity that not only stands out among elite cancer centers but also strikes a chord with the community. We dove into crafting a unified brand identity, complete with compelling messaging and a suite of marketing materials – think eye-catching videos and a super user-friendly website. All these pieces came together in a robust digital, social, and print campaign, topped off with dynamic out-of-home presentations. The result? We transformed the cancer center into a symbol of innovation and hope, setting a new benchmark in healthcare communication.

“Dear Cancer” video

Creating Community Connections

Billboards, digital ads tailored for specific locations, an eye-catching display at an international airport, local malls, and even bus stops – we covered them all in our campaign for LCI. That’s not all, though. With our regional PR campaigns, we made sure every corner of the Leonard Cancer Institute’s service area got the message loud and clear for over six months. Why? To spread the word to everyone in Southern California that the Leonard Cancer Institute is open, ready, and waiting to welcome them with open arms.