Amneal®

Brand Buddha Makes the World Family for Amneal Pharmaceuticals

Amneal®2019-01-16T00:29:14+00:00

Amneal Brand

Repositioning

Industry
Generic pharmaceutical

Challenge
How do you position and create messaging for the 7th largest Generic Drug Manufacturer in the world when their product is the same as everyone else? Bonus challenge: We can’t say anything about quality or best product.

Solution

How do you differentiate your organization from your competition when you have the same product? You change the conversation, that’s how. We chose to leverage Amneal employees. They truly feel and care about the brand to the point they’d use it for their families. It was like saying higher quality and best products without ever saying it. And it worked. Buddha began working with Amneal in 2008, when they were recording revenues of just under $20 million. In 2018, and still a client, Amneal is publicly traded and generating revenue of over $1.7 Billion.

Capabilities

Strategic Direction
Internal & External Messaging
Branding

Photography
Design
Website Development

Print
Messaging
Packaging Design

Cleargage

One brand. One voice. Multiple markets.

Sign up for our newsletter for our latest industry trends, news, and more.