“If we build it, they will come” is a familiar refrain that echoes in life science entrepreneurial circles. Too frequently startups believe that if a technology is built it will sell. But the chasm that exists between great technology and an executable go-to-market strategy is large.
A go-to-market (GTM) strategy is a critical component for any new product rollout in the life science marketplace. It focuses on the company’s target audience, marketing plan, and sales strategy, mapping all touchpoints from pre-awareness through to completed sale. Because of its importance to success, a GTM needs to be thoroughly thought out, ensuring the company is targeting the right pain point with the right sales and marketing process.
In this webinar, you’ll learn the requirements for success in building the branding and marketing approach preceding a new product rollout, in the life science marketplace. Will Gould, President and CSO of Brand Buddha, will break down the process of message development, audience segmentation, and how to target the right person, with the right message, in the right place, at the right time. Deb Franko, Principal and founder of Karmic Health Communications, will provide insight into how to raise consumer awareness and drive patient adoption of new oncology solutions.
In this webinar, you’ll learn:
- How to find your audiences and potential clients
- How to develop branding and messaging that will resonate with your audiences
- How to put messages in front of your audiences at the right time and in the right place
- How to graduate your audience from pre-awareness to a converted client
Watch the Life Science Marketing Workshop: Creating a Go-To-Market Strategy For Great Science, sponsored by Illumina and hosted by Genomeweb. Will Gould, President and CSO of Brand Buddha, outlines the process of message development, audience segmentation, and how to target the right person, with the right message, in the right place, at the right time.