If a picture paints a thousand words, a video tells a story.
Video marketing is an essential tool for today’s businesses. It can be used to tell your brand’s story, share its personality and message, enhance engagement, motivate new customers and nurture existing ones.
From a customer perspective, the video has become the preferred way to consume content. According to HubSpot, 78 percent of people watch videos online every week, while 55 percent watch videos online every day! The attraction is like bees to honey, with videos dominating online activity for the majority of industry audiences. Surprisingly, however, many companies still fail to take advantage of video marketing, or they simply don’t see the value.
Video marketing–while long past the status of “up-and-coming”–is anticipated to reach new heights in 2017, and there are numbers to prove it! The following infographic reveals a slew of staggering statistics for online videos, including the importance of video marketing in 2017 and beyond.
The first step in video marketing is recognizing its value. Whether a marketer or business executive, it’s vital you comprehend the full value videos hold in building your brand awareness and engagement, as well as turning prospects into customers.
Also, video marketing doesn’t require the budget of a blockbuster film, rather the right combination of creativity and ingenuity. Like email marketing, if it’s done right, your customer base will flourish and sales will too.
Is your company utilizing video marketing? Why or why not?