Previously published on Wordstream
When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.
While there is no universal tool that serves every conceivable need for every marketer on the planet—and, to be sure, the right tool often depends on the task at hand—the goal is frequently the same: driving more traffic and conversions.
If you happen to be evaluating your own toolkit, 70 is an overwhelming number of options, isn’t it? So we trimmed that list down for you. Here’s a closer look at the most popular tools marketers say they’ll use in the coming year.
A competitive intelligence tool, like…
One of the most frequently cited tools was SEMrush, the marketing suite that allows users to evaluate their content and competitors alike with a sizable keyword database and backlink analysis tool, among other features.
“It can analyze your website on a full scale from SEO to SEM, content marketing, backlinks, SERP ranking, and social media,” said Shelby Liu, SEO analyst at branding agency Brand Buddha. “The tool works seamlessly with Google Docs, Google Analytics, and Google Search Console in order to fine-tune relevant keywords and create fresh content that keeps your business up-to-date.”