The month of July was saturated in marketing news—from tips to strategy development to overarching philosophical shifts within the pharma industry that are shaping the ways we do business. To name a few hot topics, Brand Buddha spoke to the trending hashtag #DontKnowWhoNeedsToHearThisBut, the race to catch technology, the challenge of staying on-brand, and the resurgence of OOH (out-of-home) advertising.
If you went off the grid this past month or were just slightly less active on social media, we’ll get you caught up. Here’s what you missed.
Brand Buddha Social Media in July
We have BIG NEWS for South Orange County. After 50 years of practicing world-class care for the community, Mission Hospital is expanding their cancer treatment with the soon-to-open, leading-edge Leonard Cancer Institute. The first phase of OOH advertising efforts are up and running at the Shops at Mission Viejo.
So you’re choosing brand colors, developing a new logo, or simply designing a creative asset—does it really matter which color(s) you’re using? Our answer is yes, and we’ve created an infographic full of evidence to back it up.
Drum roll please…
Guess who made the top 20 digital agencies in California? We did. 👍🏽 This was a major milestone for Buddha, and it’s only the beginning. Meanwhile, our SEO lead Shelby Liu was featured for expert tips on the latest trends to improve your Google ranking, and our content manager Amanda McWhorter was featured for her research on OOH stats that enlightened the digital world to its resurgence. Okay, I won’t bore you with our achievements any longer. But, if you need strategy adjustments and creative solutions to impossible barriers, come chat with us.
As we near the end of softball season, our Instagram stories are fueled by #BadNewsBuddhas highlights. We haven’t won yet or improved much, but the team spirit lives on! @brandbuddhagram has garnered a following of 425, and we continue to grow slowly, steadily, and strategically.