Brand Matters is a newsletter with actionable marketing methodology, tools, and advice—delivered fresh every Thursday. Readable in 6 minutes or less.
We’ll cover everything you need to know about marketing to your customer’s motivations so you can be the best marketer you can be.
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What You Get:
Myth
“Invite a friend to get $20 off” is the best incentive.
Reality
“Give your friend a discount” referrals work 86% better. People want to help their friends, not profit from them.
Myth
Use “ We’re happy to help” when speaking to customers.
Reality
“I” instead of “We” increases satisfaction and sales. 92% of managers use “We” because of a 1982 stufy.
Your one-stop-shop to get all the latest news in the psychology of marketing. We share the latest evidence-based methodology to convert organic, paid, social, and email. We cover all of them.
While you can find longer, full-length explanations for those who wish for them, in our newsletter we give you the down-and-dirty- we are short and to the point.
No need to go looking for the latest and greatest. With this newsletter, you get the concentrated juice that hits you right between the eyes with the most important marketing expertise for the week.
You’ve got everything you need to be successful in front of your boss or your clients. You have the latest methods and techniques to succeed in today’s marketplace.
