Tonies
The Toniebox is an imagination-building, screen-free digital listening experience that plays stories, songs, and more. Designed for little listeners ages 3+, it’s the perfect storytime companion for tiny hands and active imaginations.
Task
Create concepts and a digital strategy to launch Tonies into the U.S. market. Storytelling was our primary task. Messaging was created to differentiate the product from “screen” oriented products in the U.S. toy market. Audience and personas were developed to match the stories being told.
