Our strategy team felt that first touch awareness would be most easily developed at industry conferences and publications. Our experts worked with the ClearGage sales team to develop a pre, during, and post-conference methodology to contact hundreds of their target audience businesses. These efforts were buttressed by strategically placed print campaigns that linked to the B2B strategies.
Additionally, we felt that there was significant and untapped online search volume that could be captured with an aggressive paid media campaign.
Our strategic and creative teams were able to blend a unique, creative cornerstone idea that brought thousands of new potential clients into the Cleargage funnel.