In this digital world of bragging rights and hashtags, an online brand presence can make or break any burgeoning company. Yes, building an online presence is difficult. And yes, it’s definitely necessary. Consumers rarely purchase products or services from businesses with no demonstrable results or customer base.
Brand presence is one of the most important tools you have in your marketing strategy, and building a strong one will help develop consumer trust in you and your product. But where do you start when building an online presence?
3 Steps to Grow Your Online Brand Presence
Step 1: Start with a Website
All businesses, regardless of size, should have a website that covers the essential aspects of their company and products. Don’t be intimidated by the task of website building! Most of your focus should be on creating a website that utilizes these six basics to effectively showcase your brand, helping strengthen your brand presence.
Website URL: This is the gateway to your website. They should accurately and succinctly represent your business’s brand presence. Having a strong, simple URL will direct consumers to your website and will improve the reliability of your company and product.
Website Design: Grab a consumer’s attention with a beautifully designed website that best represents your brand presence. This design should clearly describe all the key points of you and your product. Navigation can include bullet points, short paragraphs, and uncluttered page design.
Who You Are: Whether it’s a small paragraph or a page long description of your company, you need consumers to know who you are. Describing your company, values, and objectives will go a long way with building brand presence and winning the trust of interested consumers.
What You Offer: Let your products take center stage! Building a brand presence is a fantastic first step, but now we need to focus on your commodity. This area of your site is why consumers are here. Describe what you are offering and, most importantly, showcase a link to where they can purchase these products.
Contact Page: You’re selling a service. Your site needs a phone number, email address, or a website contact form that is monitored and can be replied to quickly.
Easy Navigation: A clear path to finding important information quickly is key to creating a navigable website. If your consumer can easily click through your site to get to what they are looking for, they’re much more likely to purchase your product or service. A clear sitemap helps search engines locate information on your site.
Step 2: Sharpen your Presence with SEO
Building a website full of relevant content that is optimized for search will increase views to your website and improve your selling power!
First, use what you already know about your products. You know what sets your products apart from the rest. The SEO you choose should reflect these unique selling points (USP) and direct consumers in search of these USPs to your site. Then, you can focus your content on your products and how your company cultivates those products. Content that is relative will draw in consumers and turn those consumers into customers.
Step 3: Promote your Brand on Social Media
Social media can be a complex connection of websites and interactions, but it is also a fantastic tool that helps you reach your base quickly and efficiently. Effective social media allows your customers to interact with your brand and with each other. These interactions are brand presence gold! And, the best part: your customers are selling the product for you.
Customers often stop on social media sites first to spot any connectivity your brand has with customers. These interactions often hold more weight than any customer testimonials you choose to cultivate for your website because they come from real people.
Start off with Facebook and ease into Twitter once you feel more confident in your social media savvy. Social media feeds can also feature on your website and make a sparse website look fuller.
So, you’ve built an impressive website, your content is SEO-optimized and drawing in consumers like a pied piper, and you are becoming a social media maestro, now what? You adapt.
Let your brand presence fluctuate and adjust to the needs and wants of your customer base.