The first email blast was sent in 1976 by Gary Thuerk, resulting in $13 million worth of sales. Today, email marketing remains one of the top performing tools used by marketers.
Email marketing continues to stand the test of time thanks to its ability to generate leads, drive sales and strengthen brand awareness and loyalty. Compared to traditional formats, this persuasive e-message delivers the highest return on investment — higher than paid search, direct mail, and social media. According to a 2016 survey by the Direct Marketing Association (DMA) and Demand Metric, email produces a median ROI of 122 percent–nearly four times higher than other marketing platforms.
The popularity in email has grown tremendously since 1976 for one simple reason: it works. The following infographic explores the state of email marketing in 2017.
The State of Email Marketing in 2017
Email Marketing: Moving Forward
Email marketing is a powerful resource for companies, marketers, and brands; However, it won’t produce results on its own. 78 percent of consumers have unsubscribed from emails because a brand was sending too many emails. To be effective, the right content must be delivered to the right person at the right time.
Yes, email marketing is alive and well in 2017, but it requires the right blend of creativity, experience and, most importantly, knowledge of your audience to be successful.