At its most basic, account-based marketing makes an account, rather than an individual lead–the main focus of the marketing and sales efforts. One of the benefits of account-based marketing is that it relies on analyzing data to identify the correct accounts to target, uses research to find the best contacts inside of the targeted accounts, and uses personalization and focused communications to engage those individuals.
However, despite ABM’s influence in the world of marketing, only 43 percent of people polled have a clear definition of what account-based marketing is about. There seems to be an over-abundance of information surrounding ABM, yet no one knows the real benefits.
There are, of course, many benefits of account-based marketing, but we’ve broken it down into the top five.
5 Killer Benefits of Account-Based Marketing
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Understanding the advantages of account-based marketing presents organizations an excellent opportunity to refocus their marketing and sales techniques while also making sure these techniques become more relevant and useful.
Is your company using these benefits of account-based marketing to its advantage?