In the corporate world, the saying 'any PR is good PR' couldn’t be further from the truth. Time and time again we see large organizations shoot themselves in the foot with cringe-worthy public relations incidents.
Out-Of-Home advertising (OOH) is one of the oldest and most enduring marketing tactics used today. It entails a dynamic mix of billboards, digital displays, transit, sports arenas, and/or specific commercial locations to reach consumers while
When you start spending money on digital marketing, how much should you expect in return? The holy grail of marketing measurements is return on investment (ROI). This mighty metric is used to evaluate the efficiency
Think branding doesn't impact your company's bottom line? Think again. Branding is the personality that identifies a company, product or service to its customers. It has the authority to impact consumer awareness, customer loyalty, and ultimately, revenue. From a
Sometimes, you just need to hit Ctrl-Alt-Del and consider rebranding. Rebranding your company remains one of the best investments a company can make for its long-term health. This act of shedding the old and embracing
Rebrands can reveal a lot about a company. Whether it's simplifying a logo or overhauling the entire brand structure, the way in which an organization goes about repositioning itself can uncover hidden and sometimes painful truths. It
The first email blast was sent in 1976 by Gary Thuerk, resulting in $13 million worth of sales. Today, email marketing remains one of the top performing tools used by marketers. Email marketing continues to stand the
American magic realist painter and artist, Ivan Le Lorraine Albright, once remarked: "A color is as strong as the impression it creates." Color speaks volumes when it comes to branding and marketing. Whether an advertising campaign, personal