Our Chief Strategy Officer returned from a conference and demanded better sales enablement from the entire team. He wanted sales enablement from the SEO department, the social media department, the content department, and from every
The business world is turning towards a data-oriented mindset, and showcasing statistics is essential to a successful organization. The question is: do your data visualizations make or break the message? Data visualizations hold power. They can
Will Gould has seen it all—from the concept to acquisition of three successful enterprises. Now, he serves as the President and Chief Strategy Officer of BrandBuddha, a full-service marketing agency that understands the genomics space.
Social media offers limitless ways to engage with patients. These top hospitals aren’t taking a day-off when it comes to patient engagement, and they’re going above and beyond to build online relationships and communities. Top
Patient engagement refers to the patient’s active role in the healthcare journey. Patient engagement can happen before, during, and after an office visit--it takes the form of asking questions, making comments, emailing, and any other
Making a change is never easy but like everything at Google, it started with the customer. The past few months Google has been conducting global research to understand better how their brand was perceived.