By Nick Spence
The consumer experience is not a one-stop-shop. It’s a multitude of destinations and channels, conversations and experiences, and back-and-forth. That’s why an omnichannel marketing strategy is such an important part of the customer journey.
Omnichannel marketing is a multichannel sales approach that creates one unified experience. It utilizes both traditional and digital channels, as well as in-store and point-of-sale experiences, to maximize your marketing efforts on each channel to draw the most people into your brand. The focus is not on one singular channel, but how a variety of channels can best interact and encourage each other.
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The goal of omnichannel marketing is to deliver a complete buying experience. It’s used to address the way in which buyers make purchases, working to make it as frictionless as possible while ensuring the brand is consistently providing the brand experience from start to finish.
There are several advantages to utilizing an omnichannel marketing strategy. The following infographic reveals 6 hard-hitting reasons you need to consider an omnichannel marketing strategy:
Watch the Life Science Marketing Workshop: Creating a Go-To-Market Strategy For Great Science, sponsored by Illumina and hosted by Genomeweb.
Will Gould, President and CSO of Brand Buddha, outlines the process of message development, audience segmentation, and how to target the right person, with the right message, in the right place, at the right time.