Should you hire a marketing agency or build an in-house team?
In today’s digital landscape, there is no shortage of marketing options for businesses. From freelancers and marketing agencies to hiring your own in-house team, companies have more choices than ever before, specifically when it comes to online marketing. As your business grows, you will need to consider how your marketing will be handled, including whether to hire new employees and build an internal marketing team or empower your brand through a marketing agency.
While each has its own advantages, a full-service marketing agency provides substantial value to large, medium, and even small businesses. They strive to build cohesive and effective brands, put organizations in front of their customers and audience, and drive sales through awareness.
5 Reasons to Hire A Marketing Agency
Here are five reasons to hire a marketing agency over an in-house team:
1. Unparalleled Experience
Why piece together individual talents when you can hire an experienced marketing agency to handle everything for you? One of the major advantages of hiring a marketing agency is a professional experience. In fact, a good agency will have specific knowledge in a wide range of industries and markets, along with experience facing a diverse range of scenarios and challenges never encountered by many newer business owners. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to quickly get your marketing efforts off the ground.
2. Broader Skillsets
It can be difficult to locate suitable in-house employees with branding and marketing skills such as SEO and graphic design. By hiring a marketing agency, you’ll not only have the necessary tools to achieve your vision for success but a suite of creative services at your fingertips.
For example, a full-service marketing agency can assist clients in everything from rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. With a marketing agency, a client may choose to utilize one service or all them–whereas with an in-house team, businesses are limited in what they can achieve.
3. Fresh Perspective & Inspiration
Another major advantage of hiring a marketing agency is a new perspective. A marketing team can help inject new blood into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is social media marketing. With more companies looking to broaden their social reach through sites like Facebook and Twitter, a marketing agency can significantly enhance a brand’s approach to social media, including how they’re perceived by their audience.
In terms of adding new life to an aging brand, a great example is Old Spice. The marketing agency Wieden + Kennedy helped the male grooming company to create a fresh identity by combining clever advertisements with smart use of social media. “Old Spice didn’t change its logo, it changed the experience,” said Marc Shillum, principal at Method, Inc. a consulting agency for brand designs.
4. Speed, Efficiency, and Consistency
As an up-and-coming business owner, you’ll be forced to wear several hats when getting your business off the ground. Generally speaking, this will almost include tackling aspects of the business you’re unfamiliar with, such as branding and digital marketing. With only so much time in the day, it’s important your marketing approach doesn’t suffer from time restraints or inexperience. Hiring a marketing agency can easily solve this dilemma.
5. More Affordable Than Hiring In-House
The cost of hiring and maintaining a team of in-house marketers can be very expensive. For smaller business, this expense may be too much to afford.
One of the more surprising benefits of hiring a marketing agency is cost-effectiveness. Along with providing a breadth of knowledge, experience, and skillset, a marketing agency is almost always more affordable compared to hiring a full-time marketing team. For example, after hiring a marketing manager, web designer, graphic designer, content writer, and social media manager, the total cost can reach upwards of $300,000 a year! And that’s not even including the cost of employee benefits.
As American business writer Jay Conrad Levinson once said: “Marketing is not an event, but a process: It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
Marketing is the heart and soul of any business. At Brand Buddha, we’ve spent the last 25 years working with a diverse range of clients — from healthcare and technology to governmental, law enforcement and consumer goods — to perfect our approach to marketing, advertising, and branding. From strategic creative direction to engaging digital marketing, our extensive marketing team is here to handle every aspect of your business.
Want to enhance your content marketing? Looking to take your social media to the next step?
Find out how Brand Buddha can help your business succeed by visiting us at www.BrandBuddha.com.