What are the best strategies for nonprofit growth?
According to the National Center for Charitable Statistics, there are currently over 1.5 million nonprofit organizations in the United States.
With so many nonprofits to compete with, it’s important to focus your attention on fostering nonprofit growth within your organization.
Nonprofit Growth: 4 Ways to Promote Your Organization
The following outlines 4 strategies to grow your nonprofit while ensuring it lives up to its potential:
1. Focus on the Unseen
The nonprofit sector is saturated with organizations championing for their causes, and this includes working to attract the same donor interest as you. Don’t look at these larger nonprofits as the Goliath to your David. Analyze how they are succeeding and seize on the areas that you feel they are overlooking.
A nonprofit is still a business at the end of the day. Businesses often succeed by analyzing and capitalizing on the areas that other businesses have overlooked. You don’t have to be better than the competition to become well known, you just have to stand out and be worthy of funding in your own right.
2. Brand Your Nonprofit with Consistency and Values You Respect
A brand is much more than the face of the company or the logo that you stick on advertising or your merchandise, it’s the sum of what your nonprofit is. To facilitate nonprofit growth, keep your language consistent and be sure that your intent is clear. It’s important to brand your nonprofit with values that you can imbue and exude when you are pushing for your chosen cause. This gives your nonprofit an image that people can respect and donate to. Without consistency and values, your nonprofit will fizzle long before you get close to reaching your goal.
3. Transparency and Honesty Mean Everything
This point connects back to your brand values but takes is steps further by encouraging you to be honest about your reporting of funds and what of that is reaching the intended target areas. When people pose questions on social media: be transparent and honest. Don’t forget that brand credibility is everything in a nonprofit. If donors have an issue with a policy, keep the conversation civil and don’t be afraid to make adjustments based on outside critiques.
Own up to your mistakes and be honest about your failures and wins. Honesty and clarity go a long way and will help you build the momentum to build your brand and stimulate nonprofit growth.
4. Keep Thinking Bigger
More people than ever have access to technology to communicate with one another, so capitalize on it! Cater your message to different communities and when the time comes, make adjustments to reach additional areas as well. The imminent growth of your nonprofit is the future of your organization. Always think bigger than what’s in front of you, because when the future comes, you want to transition on a dime to keep your original mission in place.
Building a nonprofit from the ground up is an exercise in perseverance; it’s comprised of daily, weekly, monthly, yearly challenges that must be overcome to achieve growth. The growth of your nonprofit is reliant on your ability to see the bigger picture of your mission, your goals, and how you intend to achieve them. Every aspect of your nonprofit should service these goals. The message you cultivate will not only strengthen your nonprofit brand but ensure nonprofit growth a priority.